Throughout the current development of wood-based panel enterprises, either some enterprises have moved to the high-end market, the price is particularly expensive, or some enterprises have developed to the very low-end market, such differentiation is a very bad phenomenon for any industry.
Faced with this situation, the wood-based panel enterprises need to go through in-depth market research to understand the needs of consumers, so as to find out the positioning of their own enterprises, and actively expand their own consumer market and consumer groups.
Low-end consumer market has broad prospects
With the rapid development of economy, more and more resources and policies tend to the rural market, which brings infinite space for the development of man-made board enterprises. This extended space provides a lot of consumer markets and consumers. More and more people not only pour into cities, but also develop their own towns and townships. As a direct result of this situation, more and more housing demand and building materials market demand, so it seems that the prospects for the development of wood-based panel enterprises are still infinitely good, because more and more people need the home decoration industry, even more inseparable. Opening up artificial board industry, in decoration, more consumers choose artificial board, because economic reasons, whether urban decoration or rural decoration, are lack of plate, which has become a necessary material for home decoration industry, just because of the high-end or low-grade plate. In the construction of large-scale rural and urban areas, the plate industry is indispensable. It is the basic raw material for the construction. Various preferential agricultural policies also further support the development of various undertakings, not to mention the development of artificial plate industry.
Grasp the Consumption Trend of the First, Second and Third-tier Cities
After in-depth market research, the man-made panel industry has a general understanding of the market demand, especially the consumer demand of the 12th and 3rd tiers has a very clear market positioning. Consumers in the first tier cities need more high-end brand plate products, not only for health and environmental protection, but also for further improvement. Step by step requires the quality and design sense of sheet metal, not only limited to product quality but not beautiful appearance, especially the after-sales service of sheet metal brand. Second and third-tier cities pay more attention to the cost-performance ratio of products.