Throughout the current development of wood-based panel enterprises, either some enterprises have moved to the high-end market, the price is particularly expensive, or some enterprises have developed to the very low-end market, such differentiation is a very bad phenomenon for any industry.
Faced with this situation, the wood-based panel enterprises need to go through in-depth market research to understand the needs of consumers, so as to find out the positioning of their own enterprises, and actively expand their own consumer market and consumer groups.
Low-end consumer market has broad prospects
With the rapid development of economy, more and more resources and policies have been inclined to the rural market. This has brought infinite development space to man-made board enterprises. The extended space has provided many consumers and consumers. More and more people have not only poured into cities, but also developed their own villages and towns. Hukou, the direct result of such a situation is the increasing demand for housing and the demand for building materials market. In this way, the development prospect of wood-based panel enterprises is still boundless, because more and more people need home decoration industry, and more can not do without artificial board industry. The reason is that whether it is urban decoration or rural decoration, there is no shortage of boards. This has become an essential material for home decoration industry. It is only because of the high end or low grade of the board. In the large-scale rural and urban construction, the plate industry is indispensable, which is the basic raw material for construction, and various policies of benefiting farmers are also further developed. Supporting the development of various undertakings, but also not the development of man-made sheet industry.
Grasp the consumption trend of the 123 line cities
After in-depth market research, the man-made plate industry has a general understanding of the market demand, especially for the 123 line of consumer demand. It has a very clear market positioning. Consumers in the first tier cities need more high-end brand plate products, not only for health and environmental protection, but also for the quality and design of plates. It is limited to the quality of products without the appearance of beauty, especially the after-sale service of plate brands. The two or three tier cities pay more attention to the cost performance of products.