Decorative paper is an important support for expanding the application of wood-based panels and strengthening the competitiveness of wood-based panels. It is also an important guarantee for protecting natural forest resources and low-carbon environmental protection.
At present, decorative paper veneer wood-based panels account for more than 50% of China’s wood-based panel production. As of 2014, there were about 1,000 decorative paper related companies with a total output value of about 38.5 billion yuan. With the further advancement of technological innovation, color and product design, customized services, and overall home design, relevant experts believe that decorative paper is expected to continue to grow steadily in the next 20 years due to its unique advantages, usage and market share. In the field of decoration and decoration, there will be a broader development space, and it is also promising in the field of application of high value-added functional materials. It is a sunrise industry with unlimited potential in the future.
From foreign goods monopoly to independent research and development
Decorative base paper is a kind of industrial special paper made of high quality wood pulp and titanium dioxide as the main raw material and processed by special process. After being impregnated with printing and melamine resin, it is mainly used for protective layer paper of fiberboard, particleboard and other artificial boards. , paper for the top layer and paper for the bottom layer. Decorative base paper in China is a specialty paper industry. In the early days, the Chinese market was dominated by decorative base paper products imported from Western Europe and the United States. Since the 1990s, with the rapid development of China’s real estate and construction and decoration industry, the decorative base paper industry has risen rapidly. By the beginning of the 21st century, under the continuous competition with foreign companies and their own continuous research and development efforts, a number of private enterprises in China that master the core production technology of decorative paper and have independent intellectual property rights not only quickly seized the domestic market, but also began to export to Europe. And developed countries and regions such as the United States. According to statistics, there are about 30 decorative paper production enterprises in China, mainly concentrated in Shandong and Zhejiang. The average production capacity of single line is about 11,500 tons, and the average industry yield is about 70%. There are 4 enterprises with an annual output of more than 50,000 tons in the whole industry, and no more than 10 enterprises with an annual output of more than 20,000 tons. The industry concentration is high.
Dip coated paper as the preferred high-quality veneer material for wood-based panel enterprises. Since 1974, China has developed the production technology of impregnated film paper and impregnated film paper veneer. Up to now, impregnated film-finished wood-based panel products have become an important raw material in the fields of construction, decoration and decoration in China. According to the survey statistics, there are about 500 impregnated film paper production enterprises in China, and about 1,000 impregnated paper production lines. The production of impregnated film paper is basically distributed in the three major regions of the Bohai Sea, the Yangtze River Delta and the Pan-Pearl River Delta. The average production capacity of single-line is about 9.28 million square meters per year, and the average industry yield is about 77%. There are about 5 enterprises with an annual output of more than 50 million square meters, mainly distributed in Chengdu and Beijing, and the industry concentration is not high. In the application field of impregnated film paper products, printing decorative paper for furniture accounts for about 55%, printed decorative paper for impregnated paper laminated wood flooring accounts for about 25%, and printed decorative paper for cabinets, fixed wardrobes, wooden doors, etc. 20%.
From economic advantage to ecological advantage
The acceleration of urbanization in China and the rapid development of commercial buildings continue to promote the rapid development of furniture, cabinets, flooring, wooden doors and other industries, which is accompanied by the rapid development of the decorative paper industry, the decorative paper industry market from 2011 to 2015. Demand is growing by 15%-25% annually.
As the world attaches importance to forests and ecological environment, protecting natural forest resources, reducing the supply of wood, politicizing forest issues and adjusting import and export policies in log producing countries will make wood-based panels play a greater role. After decades of development, there are more than 10,000 types of decorative paper products, with different textures and colors. The wood-based panel after the decorative paper finish is not only rich in surface color, beautiful and fashionable, but also has good visual effect, and the performances of abrasion resistance, heat resistance, scratch resistance, cigarette burning resistance and pollution resistance are better than those of the artificial board surface. Performance, has a significant protective effect on wood-based panels. After the artificial board is finished with decorative paper, it can meet the various uses and needs of different places and consumers. At present, China’s decorative paper production and consumption have been among the highest in the world.
As an upgraded product of the traditional wood-based panel industry, the impregnated film-finished wood-based panel completely solves the lack of decorative surface of the traditional wood-based panel, and has good environmental performance, high cost performance, and obvious comprehensive performance advantages. It is widely used in panel furniture and kitchen furniture. , laminate flooring, wooden doors and other fields. As an important part of China’s furniture industry, panel furniture is also the main application field of decorative paper in the furniture industry. Panel furniture uses wood-based panels and decorative paper as the main raw materials. It can efficiently use wood resources, save a lot of precious hardwood materials, and protect forest resources and environment. Its rapid development provides a powerful driving force for the development of the upstream wood-based panel industry. Will greatly promote the development of the decorative paper industry. As the main downstream industry of the decorative paper industry, its rapid development not only drives the development of architectural decoration engineering enterprises, but also provides a broad market space for a large number of decorative materials manufacturers.
From the perspective of consumption, the main sales areas of decorative paper are mainly in East China, South China and Southwest China, with Jiangsu, Zhejiang, Guangdong and Sichuan provinces in large demand.
From industry resistance to development opportunities
The industry’s average gross profit margin is about 18%, and the gross profit margin of some mid- to high-end products has reached 25%. The data shows that the production and sales of the decorative paper industry will maintain a growth rate of 15%-25% in the next five years. These figures show people the broad development prospects of the decorative paper industry.
The decorative paper industry is in a period of strategic transformation based on enhancing its core competitiveness. While facing unprecedented opportunities for development, it has also encountered various “resistances” that cannot be ignored. First of all, in addition to a few enterprises in China’s decorative paper industry, a modern enterprise management system has been established. The management, management and marketing systems are relatively sound. Most enterprises are engaged in the development, production and sales of decorative paper for a short period of time. There are still some problems in technology, research and development, and product quality control. Secondly, on the whole, the decorative paper industry has a low output value and a small industry, and it has received insufficient attention in the wood processing industry and the paper industry. There are few information exchanges and technical exchanges between enterprises and enterprises, enterprises and institutions of higher learning, research institutes, enterprises and national competent ministries and commissions, and industry associations. Thirdly, the investment in technology research and development is insufficient, the new product development capability is not strong, and the independent research and development and independent innovation ability are another bottleneck restricting the development of the decorative paper industry. In addition, decorative paper, as an intermediate material for the production of wood products, has developed rapidly in recent years, and the market competition is fierce. Some enterprises have neglected the control of product quality in order to seize market share and reduce costs, resulting in poor product quality on the market. Not uniform.
Today, when development cooperation has become the trend of the times and the progress of science and technology is changing with each passing day, the decorative paper industry must achieve self-discipline in the industry in order to achieve healthy, orderly and sustainable development; strengthen communication and exchanges in information, market and technology; strengthen quality control and enhance Product quality; establish brand strategy, enhance product added value; establish innovation strategy, enhance comprehensive competitiveness; establish long-term development strategy plan, achieve sustainable development, and make more efforts.